IPRO is a winner in the 17th Annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nation’s finest advertising, marketing and educational materials designed and produced for older adults.
The “Your Health. Your Voice” Quality of Care Concerns 60-Second Radio Public Service Announcement received a Merit Award for the Health Care Division. Those involved with the design and production of the radio PSA are IPRO’s Spencer Vibbert and Linda Sion; Janice Hidalgo formerly of IPRO, currently with the Institute of Puerto Rican/Hispanic Elderly; and Dennis Tartaglia, formerly of M Booth and Associates.
“We were delighted to take part in the Mature Media Awards Program this year, and were honored to be selected as a winner,” says Linda Sion, Project Manager.
Nearly 1,000 entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.
IPRO is a nationally-recognized, independent quality improvement and evaluation organization, holding major contracts with state and federal governments, as well as private-sector clients. A not-for-profit organization, IPRO has annual revenues of $50 million and 400 employees based primarily in Lake Success and Albany, New York. IPRO holds ISO 9001:2000 Certification and is an Empire State Advantage Silver Award Winner.